USA Character Campaign
I'm a huge fan of USA's Sunday night line up. Specifically, The Dead Zone and The 4400. USA has a campaign titled "Characters Welcome" I can't help but find myself riveted by them. They're each little short stories with their characters. Johnny Smith from the Dead Zone sees a girl's doll blown up by her brother. Maya from The 4400 positions her friend just right to catch a homerun outside of a baseball stadium. It's a brilliant campaign because it gives us something we as viewers want to see, but never get to: our favorite characters on their day off. Pretty interesting, I think this is an awesome way to drum up excitement in the shows, while giving fans what they want.
