Aarrgghh!!

The Guy from the Dodge Hemi Comercial

You know, the burly redheaded middle manager who for some reason needs a Hemi engine in his SUV family wagon. He yells at his wife to stop filling his son's head with the ideas about his precious Dodge Hemi. I've seen enough of these commercials that I've now come to loathe this man. He seems to personify, in my mind, the worst of the exburban white male stereotypes:

He owns a vehicle he probably doesn't need. His house and clothing makes him look more like a jackass-supervisor than a working man. He portrays himself as a strong patriarchal figure; but it's obvious that the wife is the reason, brains and controller of the house. I conclude this from the fact that the whole point of the commercial is that the non-Hemi features of the car appeal to her, and that we have seen these two in couple's therapy in another version of the commercial. This characature of a macho man would never initiate couple's therapy, or go willingly. More evidence that the guy is not the captain of his own ship. And more reason for us to cock punch him, the next time we see him.

January 22, 2005 Posted by Terrence Ryan at 10:31 PM

Who Needs A Cockpunchin' ?,

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